The “2018 notoobig Mega Baby Expo” was held from 11 to 14 October 2018 at Kowloon Bay International Trade and Exhibition Centre. Organizer invited mothercare to be Supporting Organization and to hold a largest booth in the Expo. 100 booths consist of mothercare and numerous of famous and global brands in Baby and Children industry providing innovation product. Quality products always are popular with the parents, was one of focus of the Expo. Furthermore, a series of promotion activities for parents and an efficient promotion plan for exhibitors were found in the Expo, aiming to attract more desired parents and to provide unlimited business opportunities to exhibitor.